Joash Koech

Over the years, he has worked with aviation brands including private jet charter brokers, aviation service providers, and media companies, developing content and search strategies that have generated significant organic traffic, strengthened industry visibility, and contributed to commercial growth.

His work is driven by a strong interest in business aviation market intelligence, aircraft, private jet charter, industry economics, emerging technologies, and the changing structure of global aviation. He particularly enjoys turning complex aviation subjects, market data, and industry developments into practical and accessible information for operators, owners, charter clients, aviation professionals, and enthusiasts.

Joash has a background in mechanical engineering, which has shaped his interest in aircraft technology, engineering, and performance. His growing involvement in business aviation has also inspired him to pursue his pilot's license and deepen his understanding of aviation beyond the commercial and research side of the industry.

He founded BizJet Journal after identifying a gap for an independent, comprehensive resource that brings together business and private aviation news, aircraft information, charter insights, market intelligence, ownership guidance, airport and FBO information, and industry research in one place.

Beyond today's business aviation market, Joash closely follows the future of aviation, including electric aircraft, eVTOLs, Advanced Air Mobility (AAM), aviation technology, alternative propulsion, and other developments that could reshape how people and businesses travel.

He is also an advocate for a more sustainable aviation industry and follows developments in sustainable aviation fuel, efficiency improvements, new propulsion technologies, and other initiatives aimed at reducing aviation's environmental impact.

Through BizJet Journal, his goal is to build a trusted, research-driven resource that helps readers better understand both the business aviation industry of today and where it is heading next.